Myth #1: “Discount” brokers can do an adequate job selling real estate.
Truth: A complete marketing campaign is an invaluable component in the process of getting the most for your home. Promotional costs such as photos, brochures, ads, MLS inserting fees, printing, direct mail, directional signs, personal internet websites, virtual tours, etc., are all paid for by The Dream Team.
- Will the discount broker be able to afford to offer a complete marketing campaign?
- Does he/she have the expertise to guide you through problems that may develop during the home sale process and offer process?
- Remember that you only pay a commission if, and when, your property sells successfully; you owe nothing if the The Dream Team’s Team of Specialists does not get results. The supply of buyers through your home will be less if marketing is limited.
Myth #2: The Dream Team sells a lot of real estate. The Dream Team is probably too busy to pay attention to my listing.
Truth: Aren’t superior restaurants busy at dinnertime, and don’t excellent doctors have a heavy patient load? Shawn Strach may have a lot of clients, but has assembled a top-flight team of specialists to assist with the routine details, freeing up time to devote the time and attention you require to sell your property successfully. The Dream Team has built his business one satisfied client at a time, and word of mouth from satisfied clients is spreading and growing his business.
Myth #3: You should select a Realtor who says they can get you the highest price.
Truth: This is the oldest scam in real estate: tell the seller what they want to hear and compliment the home to get the listing.
Instead, you should insist on a written, well-researched, computerized market analysis to determine the realistic amount your home will bear in today's market and price it accordingly. Select your Realtor based on their credentials, then decide on price.
Never select an agent based solely on the price they recommend;
unless they are planning to buy your home at that price, and then get it in writing!
Contact us for your complete Seller's Guide that will include even more information on selling your home.
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